TOG Chat: It's All About Trust
- Robert Osborne
- 2 days ago
- 1 min read
For many organizations trust is something that is assumed and not questioned. We know we're doing good work, we know we're doing it competently, and we know that we are putting everything we have into making the world a better place. But being trustworthy and being trusted are two different things.
In this Chat, Bob and Laurel discuss the role of trust in fundraising and community engagement, share recent research that suggests the nonprofit sector is not nearly as trusted as we might think, and provide some thoughts on how to make sure your organization is seen as trusted, competent, and a place worthy of investment.